Web Item Impression

Example(s):
- a Web Page Impression.
- …
Counter-Example(s):
- a Web Link Click.
See: Interactive Advertising, Click Fraud, Internet Bot, Web Browser, Http Error.

References

(Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/impression_(online_media) Retrieved:2015-1-30.
- An impression (in the context of online advertising) is a measure of the number of times an ad is seen. Clicking or not is not taken into account. ^[1] Each time an ad displays it is counted as one impression. ^[2] Because of the possibility of click fraud, robotic activity is usually filtered and excluded, and a more technical definition is given for accounting purposes by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user. ^[3] ^[4]