Visual Culture

A Visual Culture is a performance culture that emphasizes artistic presentation and aesthetic design (to create multi-sensory experiences).

• Context:
  • It can create Visual Narrative through music video productions.
  • It can enable Stage Design through performance aesthetics.
  • It can develop Fashion Identity through costume design and style concepts.
  • It can facilitate Brand Image through visual storytelling.
  • It can maintain Visual Innovation through artistic direction.
  • ...
  • It can range from being a Minimalist Aesthetic to being a Maximalist Production, depending on its artistic approach.
  • It can range from being a Simple Concept to being a Complex Narrative, depending on its storytelling depth.
  • ...
• Examples:
  • K-Pop Visual Concepts, such as:
    • Music Video Aesthetics, such as:
      • BLACKPINK's Pink Venom (2022) for high fashion aesthetic.
      • BTS's ON (2020) for cinematic storytelling.
    • Stage Design Concepts, such as:
      • EXO's Power (2017) for superhero concept.
      • TWICE's Feel Special (2019) for elegant staging.
  • ...
• Counter-Examples:
  • Live Performance Cultures, which lack pre-produced visual elements.
  • Music-Only Cultures, which lack visual storytelling components.
  • Radio Cultures, which lack visual presentation.
• See: Performance Design, Music Video Production, Fashion Culture, Stage Production.

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