Theory of Planned Behavior
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A Theory of Planned Behavior is a psychological theory that ...
- See: Normative, Difficulty of Engagement, Self-Efficacy: The Exercise of Control, Normative Belief, Subjective Norm.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Theory_of_planned_behavior#Concepts_of_key_variables Retrieved:2017-6-5.
- Normative beliefs and subjective norms
- Normative belief: an individual's perception of social normative pressures, or relevant others' beliefs that he or she should or should not perform such behavior.
- Subjective norm: an individual's perception about the particular behavior, which is influenced by the judgment of significant others (e.g., parents, spouse, friends, teachers). [1]
- Normative beliefs and subjective norms
- ↑ Amjad, N., & Wood, A.M. (2009). Identifying and changing the normative beliefs about aggression which lead young Muslim adults to join extremist anti-Semitic groups in Pakistan. Aggressive Behavior, 35, 514–519
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Theory_of_planned_behavior Retrieved:2017-6-5.
- In psychology, the theory of planned behavior (abbreviated TPB) is a theory that links beliefs and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is a theory explaining human behaviour. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.
The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.
- In psychology, the theory of planned behavior (abbreviated TPB) is a theory that links beliefs and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control. It is a theory explaining human behaviour. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.