Schema.org Service

Context:
- It can provide a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers.
- It can support different encodings like Microdata, JSON-LD, and RDFa for embedding structured data in web pages.
- It can cover a wide range of entities and types such as events, people, products, recipes, organizations, and services.
- It can enhance the display of search results, making it easier for people to find the right web pages (often through rich snippets).
- It can improve Search Engine Optimization (SEO) by helping search engines understand the content and context of web pages.
- It can facilitate the sharing and use of structured data across different applications and platforms.
- It can be an open community process encouraging participation and proposals for new schemas.
- It can continuously evolve with the web, incorporating feedback and requirements from the community.
- …
Example(s):
- …
Counter-Example(s):
- A Proprietary Markup Language developed by a single organization for internal use.
- …
See: Shared Vocabulary, Structured Data, SEO, Microdata, JSON-LD, RDFa, Rich Snippets, Web Crawlers, Search Engines, Schema.org Vocabulary.

References

(Wikipedia, 2023) ⇒ https://en.wikipedia.org/wiki/Schema.org Retrieved:2023-6-8.
- Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (called microdata). Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. It is a part of the semantic web project, which aims to make document mark-up codes more readable and meaningful to both humans and machines.

(Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/Schema.org Retrieved:2015-5-22.
- Schema.org is an initiative launched on 2 June 2011 by Bing, Google and Yahoo!. ...

https://schema.org/docs/about.html
- QUOTE: Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. In addition to people from the sponsoring companies, there is substantial participation by the larger web community, through public mailing lists such as public-vocabs@w3.org and through GitHub. See the releases page for more details.
  Since April 2015, the W3C Schema.org Community Group is the main forum for schema collaboration, and provides the public-schemaorg@w3.org mailing list for discussions. Schema.org issues are tracked on GitHub.
  The day to day operations of Schema.org, including decisions regarding the schema, are handled by a steering group, which includes representatives of the sponsor companies, a representative of the W3C and a small number of individuals who have contributed substantially to Schema.org. Discussions of the steering group are public.