Response Rate
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See: Rate, Response Event, Completion Rate, Return Rate, Survey, Dependent Variable, Response Speed, Response Quality, Questionnaire.
References
2011
- (Wikipedia, 2011) ⇒ http://en.wikipedia.org/wiki/Response_rate
- Response rate (also known as completion rate or return rate) in survey research refers to the number of people who answered the survey divided by the number of people in the sample. It is usually expressed in the form of a percentage.
- Example: if 1,000 surveys were sent by mail, and 257 were successfully completed and returned, then the response rate would be 25.7%.
- In direct marketing, the response rate refers to the number of people who responded to the offer.
- In oncology, response rate (RR) is a figure representing the percentage of patients whose cancer shrinks (termed a partial response, PR) or disappears after treatment (termed a complete response, CR) . In simpler terms RR=PR+CR.
- There may be a non-response bias if the response rate is low.
2010
- http://www.statcan.gc.ca/pub/89-637-x/2008003/aa2-eng.htm
- Response rate: The proportion of a sample for which a response to a questionnaire is obtained, usually expressed as a percentage. Non-response covers those who refused to participate as well as persons whom the survey was unable to reach.
2000
- (Curtin et al., 2000) ⇒ Richard Curtin, Stanley Presser, and Eleanor Singer. (2000). “The Effects of Response Rate Changes on the Index of Consumer Sentiment.” In: Public Opinion Quaterly, 64(4). doi:10.1086/318638
1998
- (Tse, 1998) ⇒ Alan C. B. Tse. (1998). “ Comparing the Response Rate, Response Speed and Response Quality of Two Methods of Sending Questionnaires: E-mail vs. mail. In: Journal of the Market Research Society.
1988
- (Fox et al., 1988) ⇒ Richard J. Fox, Melvin R. Crask, and Jonghoon Kim. (1988). “Mail Survey Response Rate: A meta-analysis of selected techniques for inducing response.” In: Public Opinion Quaterly, 52(4). doi:10.1086/269125