Product Shopping Process
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A Product Shopping Process is a Shopping Process that results in a product purchase transaction.
- AKA: Product Buying Decision Process.
- Context:
- It can include a Product Need Recognition Phase.
- It can include a Product Information Search Phase.
- It can include a Product Alternatives Evaluation Phase.
- It can include a Product Purchase Decision Phase (that can include a product purchase transaction).
- It can include a Product Post-Purchase Phase.
- Example(s):
camera need recognized, ..., camera purchased
- Counter-Example(s):
- See: Cost–Benefit Analysis, Product Offer.