Product-Led Growth Company
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A Product-Led Growth Company is a product-led company that is a growth company.
- Example(s):
- Slack
- Dropbox
- Calendly
- DocuSign
- Figma
- …
- Counter-Example(s):
- See: Sales-Led Growth Company, Business Growth Strategy.
References
2022
- https://openviewpartners.com/product-led-growth/
- QUOTE: Product-led growth (PLG) is a growth model where product usage drives customer acquisition, retention, and expansion. ...
- Companies with a product-led growth strategy—think Slack, Calendly, and Datadog—are able to grow faster and more efficiently by leveraging their products to create a pipeline of active users who are then converted into paying customers.
Although it’s rightfully associated with viral, freemium, bottom-up distribution, product-led growth is more than a simple go-to-market formula. Any company—even those selling to large enterprises or operating in niche vertical markets—can adopt PLG principles to improve user experiences and increase go-to-market efficiency. ...
2021
- https://www.productplan.com/glossary/product-led-growth/
- QUOTE: Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers. With this model, a business offers users free access to its product with the expectation that the product itself will persuade them to become paying customers. ...
...
- Some organizations offer full-featured products for a limited time. Others give users access to limited product functionality indefinitely but charge users to upgrade to a more feature-rich version.
- Prioritizing product quality and user experience above all else: ...
- Relentlessly analyzing and acting on usage data: ...
- Trusting their product to sell itself: ...
- QUOTE: Product-led growth is a business strategy in which a company uses its product as the main tool to acquire customers. With this model, a business offers users free access to its product with the expectation that the product itself will persuade them to become paying customers. ...
2022
- https://www.gainsight.com/blog/why-a-product-led-growth-strategy-is-becoming-a-must-in-todays-competitive-market/
- QUOTE: Product-led growth is a business strategy that's centered around strengthening your product and improving your user's experience. Within the strategy, you use your product to accomplish everything from acquiring customers and improving onboarding to increasing retention, enhancing adoption, and expanding the company.