Predictive Behavioral Targeting Task

A Predictive Behavioral Targeting Task is a Predictive Modeling Task that requires the person predictions based on person behavior data.

• See: Artificial Intelligence, Personalized Advertising, Item Recommendation Task.

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References

2013

• (Wikipedia, 2013) ⇒ http://en.wikipedia.org/wiki/Predictive_behavioral_targeting Retrieved:2013-12-1.
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    Predictive behavioral targeting uses a linking of surveys and measurement data to open up the entire spectrum for behavioral targeting. The Predictive Behavioral Targeting system learns from user behavior combined with survey (concerning socio-demographics, product interests and lifestyle) or other third party data in real time. Machine-learning algorithms are put to work in order to provide ad servers with precise profile information for the whole inventory. The technology used is the same as in research on artificial intelligence and robotics.

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