Performance-based Advertisement

A Performance-based Advertisement is an advertisement where the ad payment is based on a [[measurable event]]s/observations.

• Context:
  • It can range from being a Performance-based Traditional Media Ad to being a Performance-based Digital Media Ad.
  • …
• Counter-Example(s):
  • a Reach-based Ad.
• See: Affiliate Advertisement, Commission, Personalized Advertising.

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