Online Advertising Market

See: Online Advertising Service, Services Market, Online Advertising Task, Platform Market, Auction-based Two-sided Market, Media Market, Second Price Auction with Click-Weighting.

References

http://en.wikipedia.org/wiki/Online_advertising
- Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server.
(Athey, 2011) ⇒ Susan Athey. (2011). “Online Advertising Markets." Keynote address. (IJCAI 2011).