Online Advertiser
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An Online Advertiser is an advertiser that promotes by means of online advertisements.
- Example(s):
- Counter-Example(s):
- See: Online Advertisement Action, Search Engine Optimization, Direct Marketing Advertiser, Affiliate Program.
References
2010
- (Attenberg et al., 2010) ⇒ Josh Attenberg, and Foster Provost. (2010). “Why Label When You Can Search?: Alternatives to Active Learning for Applying Human Resources to Build Classification Models under Extreme Class Imbalance.” In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2010). doi:10.1145/1835804.1835859
- QUOTE: Although frequent enough to worry advertisers, objectionable categories are rare in the distribution of impressions encountered by most on-line advertisers.
2007
- (Haque et al., 2007) ⇒ Ahasanul Haque, Shameem Al Mahmud, Arun Kumar Tarofder, Ahmad Zaki Hj Ismail. (2007). “Internet Advertisement in Malaysia: A Study of Attitudinal Differences.” In: The Electronic Journal of Information Systems in Developing Countries, 31.
- .. it is no surprise that online advertisers such as HSBC, Volvo, Ford Motor, BMW, Nike, Samsung and Dell are starting to look seriously into ...