Online Advertisement Network
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An Online Advertisement Network is an advertisement network for online advertisements and/or online advertisement spaces.
- Example(s):
- Counter-Example(s):
- a TV Ad Network.
- an Online Ad Exchange.
- See: CPC Ad.
References
2014
- http://www.digitalmarketing-glossary.com/What-is-Ad-network-definition
- QUOTE: An ad network is a company which aggregates advertising inventories from a large number of publishers’ websites. The advertising network is a commercial and technical intermediairy between advertisers and publishers.
Ad networks are a single buying opportunity for media buyers and an opportunity to access advertising market for small publishers or to sell remnant inventory for premium / standard publishers.
- QUOTE: An ad network is a company which aggregates advertising inventories from a large number of publishers’ websites. The advertising network is a commercial and technical intermediairy between advertisers and publishers.
2013
- https://wiki.appnexus.com/display/industry/Display+Advertising+Glossary#DisplayAdvertisingGlossary-AdNetwork
- QUOTE: Ad Network: A company that serves as a broker between a group of publishers and a group of advertisers. Networks traditionally aggregate publishers and advertisers and handle remnant inventory, but can have a wide variety of business models and clients.