Linear Advertising

A Linear Advertising is a video advertising that occurs in a pre-determined ad place and ad time.

• See: Rich Media, Personalized Advertising.

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References

2021

• (Wikipedia, 2021) ⇒ https://en.wikipedia.org/wiki/video_advertising#Video_ad_formats Retrieved:2021-5-11.
  • According to Interactive Advertising Bureau (IAB) guidelines, there are three types of video ad formats:
    • Linear video ads - the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program.
    • Non-linear video ads - the ads run concurrently with the video content so the users see the and while viewing the content.
    • Companion ads - commonly text, display ads, rich media, or skins that wrap around the video experience.

2020

• https://www.rsgmedia.com/term/l/linear-advertising-optimization/
  • Q UOTE: Linear advertising refers to a systematic schedule in which adverts are designed to run for a specific time on a particular medium. The viewers or listeners would have to tune in to a particular channel at a specific time to receive such a program and the accompanying adverts. An essential feature of linear advertising is that the adverts are scheduled to run for a specific time. Examples include TV Commercials, radio adverts, advert slides on electronic boards, etc.

    Thus, the optimization of linear advertising would involve usage of data such as:

    • the demographics of the audience
    • the largeness of the audience (estimated)
    • the time of the day (some TV commercials are targeted for morning programs e.g. news time, while some are for evening programs)
  • The essence of collecting these data is to understand how many potential customers will likely see or hear the advert while it is being aired. The data will also be used to maximize the reach and impact on sales and revenue.

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