Internal Cross-Promotion

An Internal Cross-Promotion is a cross-promotion across multiple business units.

• Example(s):
  • a restaurant that offers catering, give diners a discount coupon for their catering services.
• See: External Cross-Promotion.

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References

2017

• https://yourbusiness.azcentral.com/corporate-cross-promotion-2182.html
  • QUOTE: If you own multiple businesses or are part of a larger corporation, your businesses can cross promote each other internally. For example, if you own a restaurant that offers catering, give diners a discount coupon for your catering services, and offer your catering customers a two-for-one dinner coupon. If you work for a company that owns multiple facilities related to athletics, such as for fitness, golf or tennis, offer reciprocal memberships or reciprocal discounts on items in all of your pro shops.

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