Inappropriate Content

An Inappropriate Content is a published content that ...

• Example(s):
  • Derogatory Content, such as:
    • Content that encourages others to believe that a person is inhuman.
  • Dangerous Content, such as:
    • Content promoting hate groups.
  • Harassing Content.
    • ads that claim victims of a sensitive event are not deserving of remedy or support.
  • Shocking Content, such as:
    • Promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma.
  • …
• See: Unsolicited Content.

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References

2020

• https://support.google.com/adspolicy/answer/6015406
  • Dangerous or derogatory content

    The following is not allowed:

    • Content that incites hatred against, promotes discrimination of, or disparages an individual or group on the basis of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other characteristic that is associated with systemic discrimination or marginalization.
      Examples (non-exhaustive): Content promoting hate groups or hate group paraphernalia; content that encourages others to believe that a person or group is inhuman, inferior, or worthy of being hated
    • Content that harasses, intimidates, or bullies an individual or group of individuals
      Examples (non-exhaustive): Content that singles out someone for abuse or harassment; content that suggests a tragic event did not happen, or that victims or their families are actors, or complicit in a cover-up of the event
    • Content that threatens or advocates for physical or mental harm on oneself or others
      Examples (non-exhaustive): Content advocating suicide, anorexia, or other self-harm; promoting or advocating for harmful health or medical claims or practices; threatening someone with real-life harm or calling for the attack of another person; promoting, glorifying, or condoning violence against others; content made by or in support of terrorist groups, or transnational drug trafficking organizations, or content that promotes terrorist acts, including recruitment, or that celebrates attacks by transnational drug trafficking or terrorist organizations.
    • Content that seeks to exploit others.
      Examples (non-exhaustive): Extortion, blackmail, soliciting or promoting dowries
    • Content that relates to a current, major health crisis and contradicts authoritative scientific consensus
  • Shocking content.

    The following is not allowed:

    • Promotions containing violent language, gruesome or disgusting imagery, or graphic images or accounts of physical trauma.
      Examples (non-exhaustive): Crime scene or accident photos, execution videos
    • Promotions containing gratuitous portrayals of bodily fluids or waste.
      Examples (non-exhaustive): Blood, guts, gore, sexual fluids, human or animal waste
    • Promotions containing obscene or profane language.
      Examples (non-exhaustive): Swear or curse words, slurs relating to race or sexuality, variations and misspellings of profane language.
      Note: If the official name of your product, website, or app includes profane language, request a review and provide details of the name.
    • Promotions that are likely to shock or scare.
      Examples (non-exhaustive): Promotions that suggest you may be in danger, be infected with a disease, or be the victim of a conspiracy
  • Sensitive events.
    The following is not allowed:
    • Ads that potentially profit from or exploit a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, or mass acts of violence.
      Examples (non-exhaustive): Appearing to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to drive additional traffic
    • Ads that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; ads that claim victims of a sensitive event are not deserving of remedy or support.
      Examples (non-exhaustive): Ads which claim victims from certain countries were responsible or deserving of a global public health crisis
    • Learn how to fix a disapproved and or extension.
  • Animal cruelty.
    The following is not allowed:
    • Content that promotes cruelty or gratuitous violence towards animals.
      Example (non-exhaustive): Promoting animal cruelty for entertainment purposes, such as cock or dog fighting
    • Content that may be interpreted as trading in, or selling products derived from, threatened or extinct species.
      Examples (non-exhaustive): Sale of tigers, shark fins, elephant ivory, tiger skins, rhino horn, dolphin oil
  • Hacked political materials.
    The following is not allowed:
    • Ads that directly facilitate or advertise access to hacked material related to political entities within scope of Google's election ads policies. This applies to all protected material that was obtained through the unauthorized intrusion or access of a computer, computer network, or personal electronic device, even if distributed by a third party.

      Examples (non-exhaustive): Advertising access to hacked content (“See all of the leaked emails right now!”, “The President’s text messages were hacked! Access them now!”); linking to hacked content (“View our database of hacked documents from the President's campaign.”, “Foreign agents hacked into his computer, take a look at the real documents.”)

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