FreeWheel Service

Context:
- It can be composed of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertiser.
See: Online Ad Service, Comcast, Krux Platform, Impression-driven Ad Service.

References

https://www.businesswire.com/news/home/20200414005729/en/FreeWheel-Releases-Next-Generation-Unified-Decisioning-to-Transform-How-Industry%E2%80%99s-Largest-Media-Players-Transact-on-TV-Content
- QUOTE: ... FreeWheel’s unified decisioning capability integrates the once separate direct-sold and programmatic decisioning engines into a holistic, single and delivery source. FreeWheel built programmatic capabilities, traditionally handled by supply-side platforms (SSPs), into its core software platform in response to shifts within the advertising landscape and an increase in programmatic demand for premium video inventory. Unifying demand into a single source allows more buyers to access high-quality, premium video inventory and drives value for sellers. …

https://linkedin.com/company/freewheel/about/
- QUOTE: FreeWheel, A Comcast Company, comprised of FreeWheel Publishers, FreeWheel Markets, and FreeWheel Advertisers – empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand. In tandem, we provide the solutions for brands and agencies to reach their audiences in unprecedented ways. In doing so, we are ensuring the future of television. Through our open ecosystem, partnership-based approach and successful execution of our focus, television will be ready for any and all challengers. Publishers and distributors will have the solutions needed to grow their business in unprecedented ways, and brands and agencies will gain the only thing that has ever mattered – the results they need.