Focus Group Interview

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A Focus Group Interview is a interview of a focus group group.

See: Research Technique, Qualitative Research.

References

2015

(Wikipedia, 2015) ⇒ http://en.wikipedia.org/wiki/focus_group Retrieved:2015-5-26.
- A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

1987

(Basch, 1987) ⇒ Charles E. Basch. (1987). “Focus Group Interview: An underutilized research technique for improving theory and practice in health education.” In: Health Education & Behavior, 14(4).

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Concept