Dwell Time Metric

A Dwell Time Metric is a temporal interaction metric based on the time that user observes an item.

• See: Click Through Rate.

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References

2014

• (Yi et al., 2014) ⇒ Xing Yi, Liangjie Hong, Erheng Zhong, Nanthan Nan Liu, and Suju Rajan. (2014). “Beyond Clicks: Dwell Time for Personalization.” In: Proceedings of the 8th ACM Conference on Recommender systems. ISBN:978-1-4503-2668-1 doi:10.1145/2645710.2645724
  • QUOTE: … In this paper, we explore the idea of using item-level dwell time as a proxy to quantify how likely a content item is relevant to a particular user. We describe a novel method to compute accurate dwell time based on client-side and server-side logging and demonstrate how to normalize dwell time across different devices and contexts. In addition, we describe our experiments in incorporating dwell time into state-of-the-art learning to rank techniques and collaborative filtering models that obtain competitive performances in both offline and online settings.

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