Customer Loyalty System

A Customer Loyalty System is a customer-focused system that can support customer loyalty programs.

• See: Customer Loyalty Platform.

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References

2019

• https://www.softwareadvice.com/customer-loyalty/#buyers-guide
  • QUOTE: ... We’ve created a list of the most common loyalty program software features included in many popular systems:
    • Rewards management: This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.
    • Customer relationship management (CRM): The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.
    • Member portal: Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.
    • Mobile app: A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.
    • Card management: Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.
    • Integrations: Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.

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