Customer-Focused Information System
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A Customer-Focused Information System is a person-focused information system that can support customer information tasks.
- Context:
- It can range from being a Custom Customer-Focused Information System to being based on a Customer-Focused Information Platform (such as a DMP or a CDP).
- It can range from being a Internally-Focused Customer Information Delivery System to being an Externally-Focused Customer Information Delivery System.
- It can support a Customer Relationship Management (CRM) System.
- It can support Customer Profile Management Tasks.
- …
- Example(s):
- Counter-Example(s):
- See: Customer Segmentation System, Campaign Attribution, Multichannel Campaign, Customer Data, Customer Data Management Platform.
References
2019
- (Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/Customer_data_platform Retrieved:2019-10-15.
- A customer data platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." The CDP market is currently a $300 million industry and projected to reach $1 billion by 2019.
2018
- https://econsultancy.com/what-is-a-customer-data-platform-how-is-it-different-from-a-dmp-or-crm/
- QUOTE: ... It is easy to confuse a DMP with a CDP. DMPs were designed to serve advertisements and enable retargeting using cookies. They focus more on anonymous segments and categories than single customers. In a DMP, much of the info is anonymous and typically expires after 90 days (the cookie lifetime).
The CDP creates a persistent customer profile. That means it stores the data and keeps the history. Then by combining it with all the data about your customers comes out with a single record.
DMPs were designed to target (and especially retarget) anonymous users for advertising, whereas CDPs create a database of your identified customers to use for more than only advertising. . …
- QUOTE: ... It is easy to confuse a DMP with a CDP. DMPs were designed to serve advertisements and enable retargeting using cookies. They focus more on anonymous segments and categories than single customers. In a DMP, much of the info is anonymous and typically expires after 90 days (the cookie lifetime).