Clickthrough Rate Prediction eCTR() Function
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A Clickthrough Rate Prediction eCTR() Function is a predicted performance function for a clickthrough rate metric (to produce pCTR values).
- Context:
- It can range from being a Personalized pCTR() [math]\displaystyle{ p(click \mid item, context) }[/math] to being a Population-level pCTR().
- It can range from being a Contextual pCTR() [math]\displaystyle{ p(click \mid item, user) }[/math] to being an Non-Contextual pCTR().
- It can be produced by a Clickthrough Rate Prediction System (that solves a eCTR modeling task).
- It can be a type of a User-Item Relevance Estimation Function.
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- Example(s):
- VigLink's pCTR().
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- Counter-Example(s):
- See: Consumer Experience Prediction Model.