Chief Growth Officer (CGO)
A Chief Growth Officer (CGO) is an executive officer who optimizes a business’ activities for business profit.
References
2020
- https://startuprunner.com/2019/04/04/chief-growth-officer/
- QUOTE: ... What is the Chief Growth Officer? The business leader that understands how four key areas of activity intersect in business to create profitability. Marketing. Sales. Product. Finance.
Profitable businesses attract prospects (marketing); turn prospects to leads to customers (sales); deliver value customers buy (product) and ensure more money flows in than out (finance). These key activities must work in unison and with efficiency to generate profit. How can a business find profit efficiency? The better question is who optimizes a business’ activities for profit.
Historically the CFO, COO, CEO, CMO, CSO or CRO all have accountability to profitability. Executive roles impact profits, but rarely have the cross-functional skill-set to optimize business to work asynchronously to achieve optimal profit. A Chief Growth Officer (CGO) has the unique ability to work across the key activity areas that drive growth. In large companies, the CGO is a cross-functional catalyst used by executives to align and optimize their own team’s activities. …
- QUOTE: ... What is the Chief Growth Officer? The business leader that understands how four key areas of activity intersect in business to create profitability. Marketing. Sales. Product. Finance.