Bass Diffusion Model
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A Bass Diffusion Model is a diffusion model that ...
- See: Everett Rogers, Frank Bass, Differential Equation, Innovators, Forecasting, Sales Forecasting, Technology Forecasting, Riccati Equation, Durable Good.
References
2020
- (Wikipedia, 2020) ⇒ https://en.wikipedia.org/wiki/Bass_diffusion_model Retrieved:2020-6-24.
- The Bass Model or Bass Diffusion Model was developed by Frank Bass. It consists of a simple differential equation that describes the process of how new products get adopted in a population. The model presents a rationale of how current adopters and potential adopters of a new product interact. The basic premise of the model is that adopters can be classified as innovators or as imitators and the speed and timing of adoption depends on their degree of innovativeness and the degree of imitation among adopters. The Bass model has been widely used in forecasting, especially new products' sales forecasting and technology for casting. Mathematically, the basic Bass diffusion is a Riccati equation with constant coefficients.
In 1969, Frank Bass published his paper on a new product growth model for consumer durables. Prior to this, Everett Rogers published Diffusion of Innovations, a highly influential work that described the different stages of product adoption. Bass contributed some mathematical ideas to the concept.[1]
- The Bass Model or Bass Diffusion Model was developed by Frank Bass. It consists of a simple differential equation that describes the process of how new products get adopted in a population. The model presents a rationale of how current adopters and potential adopters of a new product interact. The basic premise of the model is that adopters can be classified as innovators or as imitators and the speed and timing of adoption depends on their degree of innovativeness and the degree of imitation among adopters. The Bass model has been widely used in forecasting, especially new products' sales forecasting and technology for casting. Mathematically, the basic Bass diffusion is a Riccati equation with constant coefficients.
- ↑ Management Science 50 Number 12 Supplement, Dec 2004 p1833-1840