Advertising Inventory
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An Advertising Inventory is an inventory of ad spaces.
- Context:
- It can range from being a Traditional Advertising Inventory to being a Digital Advertising Inventory.
- See: Ad Network.
References
2014
- http://smallbusiness.chron.com/advertising-inventory-mean-35920.html
- QUOTE: Advertising inventory is the available number of advertisements, or amount of ad space, a publisher has that can be sold to an advertiser. Ad inventory is often calculated by the month. The term can refer to ads in print or other traditional media but is increasingly used to refer to online or mobile ads. Online ad inventory is often valued in terms of the site traffic or ad views that the publisher can deliver to the advertiser.