Act of Consumption

Context:
- It can be (typically) be preceded by a Decision to Consume (such as a consumable item selection act, e.g. when they agree to purchase).
- It can be an Act of Creativity.
- It can be an Act of Cultural Production.
- It can be an Act of Destruction.
- It can range from being an Act of Consumption Under Uncertainty to being an Act of Consumption Under Certainty.
- …
Example(s):
- an Experience Consumption Act, such as a playing a video game, or watching a movie.
- a Medicine Consumption Act, ...
- …
Counter-Example(s):
- an Act of Creation.
See: Production Act, Item Recommendation Act.

References

(Fiske 1989) ⇒ John Fiske. (1989). “Understanding Popular Culture".
- QUOTE: … Every act of consumption is an act of cultural production, for consumption is always the production of meaning. …

(Loewenstein, 1987) ⇒ George Loewenstein. (1987). “Anticipation and the Valuation of Delayed Consumption.” The Economic Journal 97, no. 387
- QUOTE: … The following model explores the question of how an in future act of consumption under conditions of certainty. The model depicts a consumer at time to who anticipates consuming x at time T > to …

(de Certeau, 1984)
- QUOTE: … acts of everyday creativity … The counterpart, on the consumer’s … side, of the mute processes that organize the establishment of socioeconomic order”

(Holbrook & Hirschman, 1982) ⇒ Morris B. Holbrook, and Elizabeth C. Hirschman. (1982). “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun.” Journal of consumer research 9, no. 2
- QUOTE: … In exploring the nature of that overall experience, the approach envisioned here departs from the traditional positivist focus on directly observable buying behavior and devotes increased attention to the mental events surrounding the act of consumption …