Expectation Confirmation Theory
A Expectation Confirmation Theory is a cognitive psychology that ...
- AKA: ECT, Expectation Disconfirmation Theory.
- See: Information Systems, Cognitive Psychology, Contentment, Psychology, Marketing, Consumer Research.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Expectation_confirmation_theory Retrieved:2017-6-4.
- Expectation confirmation theory (alternatively ECT or expectation disconfirmation theory) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 [1] and 1980. [2] Although the theory originally appeared in the psychology and marketing literatures, it has since been adopted in several other scientific fields, notably including consumer research and information systems, among others.
- ↑ Oliver R. L, 1977, "Effect of Expectation and Disconfirmation on Postexposure Product Evaluations - an Alternative Interpretation," Journal of Applied Psychology, 62(4), p. 480.
- ↑ Oliver R. L, 1980, "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research, 17(4), p. 460.
2011
- (Sammut & Webb, 2011) ⇒ Claude Sammut (editor), and Geoffrey I. Webb (editor). (2011). “Confirmation Theory.” In: (Sammut & Webb, 2011) p.209