Value-Conveying Statement

From GM-RKB
(Redirected from value-conveying statement)
Jump to navigation Jump to search

A Value-Conveying Statement is a communication structure that expresses benefit ...

  • Context:
    • It can (often) be used to summarize the core benefits in a brief, impactful manner that resonates with target audiences.
    • It can (typically) be structured to address a specific need, pain point, or opportunity, and clearly articulate the benefits that meet those needs.
    • ...
  • See: Value Proposition.