Return-on-Investment (ROI) Measure
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A Return-on-Investment (ROI) Measure is a microeconomic measure based on a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time).
- AKA: Return on Costs.
- Context:
- It can be normalized by a Rate of Return on Investment.
- It can range from being an Actual ROI to being an Forecasted ROI (e.g. by an ROI analysis).
- It can be referenced during an ROI Analysis (that produces an ROI report).
- …
- Example(s):
- (Gain from an investment - Cost of the Investment) / Cost of the Investment.
- ROMI.
- Nominal Return on a Stock Purchase between stock purchase in 1997 and stock sale in 2014.
- Increased sales to existing customers Achieved
- Lower average cost of sales, new & existing customers Achieved
- Improved new-customer acquisition Achieved
- Higher customer retention and loyalty / lower churn Achieved
- Reduction in required staff/higher staff productivity Achieved
- …
- Counter-Example(s):
- Gross Revenue.
- Net Present Value (NPV).
- a Qualitative Investment Result:
- Higher satisfaction ratings Achieved
- Fewer issues reported and/or service complaints Achieved
- Faster processing of claims/requests/casework Achieved
- More accurate processing of claims/requests/casework Achieved
- Higher search ranking, Web traffic, or ad response Achieved
- See: Business Case, Business Driver, Average Annual Rate of Return.
References
2022
- (Wikipedia, 2022) ⇒ https://en.wikipedia.org/wiki/Return_on_investment Retrieved:2022-1-12.
- Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably to its cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.[1] In economic terms, it is one way of relating profits to capital invested.
- ↑ "Return On Investment – ROI", Investopedia as accessed 8 January 2013
2015
- Joe Knight. (2015). “The Most Common Mistake People Make In Calculating ROI.” In: Harvard Business Review.
- QUOTE: ... A common mistake in ROI analysis is comparing the initial investment, which is always in cash, with returns as measured by profit or (in some cases) revenue. The correct approach is always to use cash flow — the actual amount of cash moving in and out of a business over a period of time.
Occasionally companies analyze investments in terms of their effect on revenue. That’s because many young companies focus on hitting certain revenue targets to satisfy their investors. But revenue figures say nothing about profitability, let alone cash flow. True ROI analysis has to convert revenue to profit, and profit to cash. ...
Once you grasp the cash vs. profit distinction you can better understand the four basic steps of ROI analysis.
- Determine the initial cash outlay. ...
- Forecast the cash flows from the investment. ...
- Determine the minimum return required by your company. ...
- Evaluate the investment. ...
- QUOTE: ... A common mistake in ROI analysis is comparing the initial investment, which is always in cash, with returns as measured by profit or (in some cases) revenue. The correct approach is always to use cash flow — the actual amount of cash moving in and out of a business over a period of time.
2014
- http://www.investopedia.com/terms/r/returnoninvestment.asp
- QUOTE: A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.