Product Brand
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A Product Brand is a name associated with a product manufacturer that carries some meaning.
- Context:
- It can be associated with a Product Line.
- It can be references by a Product Brand Term (which can be instantiated as a product brand mention).
- Example(s):
- a Consumer Electronics Brand, such as
Sony - an Automotive Product Brand, such as
Toyota, andVolkswagen (VW). - Google.
- Amazon.
- …
- a Consumer Electronics Brand, such as
- Counter-Example(s):
- a Consumer Product, such as a New Volkswagen Beetle 1998.
- a Product Component.
- a Branded Product Category.
- a Company Headquarter.
- a Company Employee.
- See: Entity, Entity Type, Business-to-Business, Business-to-Consumer, Product Review Site, Product Marketing Page.
References
2012
- http://en.wikipedia.org/wiki/Brand
- A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."[1] Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
Marque[2] or make[3] are often used to denote a brand of motor vehicle. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
- A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."[1] Branding began as a way to tell one person's cattle from another by means of a hot iron stamp. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
- ↑ American Marketing Association Dictionary. Retrieved 2011-06-29. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language: Marketing Activities and Metrics Project.
- ↑ "Marque" at Merriam-Webster
- ↑ "Make" at Merriam-Webster
2009
- (Melville et al., 2009) ⇒ Prem Melville, Wojciech Gryc, and Richard D Lawrence. (2009). “Sentiment Analysis of Blogs by Combining Lexical Knowledge with Text Classification.” In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2009). doi:10.1145/1557019.1557156
- QUOTE: Tracking such discussion on weblogs, provides useful insight on how to improve products or market them more effectively. An important component of such analysis is to characterize the sentiment expressed in blogs about specific brands and products. Sentiment Analysis focuses on this task of automatically identifying whether a piece of text expresses a positive or negative opinion about the subject matter.
- (Provost et al., 2009) ⇒ Foster Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, and Alan Murray. (2009). “Audience Selection for On-line Brand Advertising: Privacy-friendly Social Network Targeting.” In: Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD-2009). doi:10.1145/1557019.1557098
- QUOTE: This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding good audiences for brand advertising (as opposed to click maximizing, for example).