Lead Generation Task

A Lead Generation Task is a sales task that gathers sales prospects.

• Context:
  • It can be an input into Lead Management.
  • It can be facilitated by a Lead Generation System.
  • …
• Example(s):
  • Sales Lead Generation (e.g. for cold calling).
  • …
• Counter-Example(s):
  • Customer Retention.
• See: Purchase Funnel, Marketing, Consumerism, Organic Search, Internet, Telemarketer, Advertisement, Lead Generation Service.

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References

2023

• (Wikipedia, 2023) ⇒ https://en.wikipedia.org/wiki/Lead_generation Retrieved:2023-8-29.
  • In marketing, lead generation is the initiation of consumer interest or enquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

    Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and through events.

    • In 2014, a study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
    • In 2018, Chief Marketer found that B2B marketers favored email, live events, and content marketing as their top three. * After the COVID-19 pandemic in 2020, Gartner identified increases in social and search engine optimization for B2B marketers, while B2C marketers favored digital advertising.
  • Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing, which is often broken into a marketing and a sales pipeline.

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/lead_generation Retrieved:2017-1-27.
  • In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. ...

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