Keyword Bidding Task

References

http://smallbusiness.yahoo.com/r-article-a-6656-m-6-sc-36-keyword_bidding-i
- Most online shoppers turn to search engines when looking for a specific product or service. Paying to have your ads listed in search engine results — paid search advertising — is a great way to gain exposure on the Web. Companies that are new to the process should take time upfront to understand how much they are willing and able to spend on paid search to ensure they get the results they are looking for. Bidding for the right keywords is one of the most important parts of the paid search advertising process and can help make sure that your site gets in front of the right people. The amount of money you’re willing to pay for the words and phrases you associate with your ad determine its position on the results list, so spending your money wisely on the right ones can help ensure your success.
- Ideally, you’ll bid on multiple low-cost, highly targeted keywords that will generate a high click-through rate. But deciding what certain words and phrases are worth to you is a science. Thinking strategically and crunching a few numbers early in the process can save you from bidding on keywords that are outside of your budget or too generic to give you the results you need.