Lifetime Value (LTV) Forecasting Task

A Lifetime Value (LTV) Forecasting Task is a forecasting task for an LTV measure.

• • …
• Counter-Example(s):
  • a Customer Segmentation Task.
• See: LTV.

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References

2017

• https://medium.com/airbnb-engineering/using-machine-learning-to-predict-value-of-homes-on-airbnb-9272d3d4739d
  • QUOTE: One of the first steps of any supervised machine learning project is to define relevant features that are correlated with the chosen outcome variable, a process called feature engineering. For example, in predicting LTV, one might compute the percentage of the next 180 calendar dates that a listing is available or a listing’s price relative to comparable listings in the same market.

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