Web Analytics Task

A Web Analytics Task is an analytics task that ...

• See: Web Analytics Software, Advertising Campaign, Data Collection, Web Usage, Web Traffic.

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References

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/web_analytics Retrieved:2017-3-24.
  • Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

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