eBay Quality Click Pricing

See: eBay Affiliate Program, CPC, CPA.

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References

2012

• https://ebaypartnernetwork.com/files/hub/en-US/qcp.html
  • With Quality Click Pricing, we pay publishers for clicks sent to eBay sites. The amount paid per click (EPC) on a daily basis depends on the traffic’s quality. The quality of the traffic is assessed using a number of different factors, including revenue from sales and the long term value of new users, but also eBay advertising and PayPal revenue and other user behaviour factors. Essentially, the more incremental revenue your traffic generates for eBay, the more you’ll be paid per click.
• http://en.wikipedia.org/wiki/EBay#Profit_and_transactions
  • eBay runs an affiliate program under the name eBay Partner Network. eBay affiliate marketers were originally paid a percentage of the eBay seller's transaction fees, with commissions ranging from 50% to 75% of the fees paid for an item purchased. In October 2009, eBay changed to an affiliate payout system that it calls Quality Click Pricing, in which affiliates are paid an amount determined by an undisclosed algorithm. The total earnings amount is then divided by the number of clicks the affiliate sent to eBay and is reported as Earnings Per Click, or EPC.

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