Web Usage Mining Task

A Web Usage Mining Task is a usage mining task that is a web mining task (for web usage).

• • …
• Counter-Example(s):
  • Market-Basket Analysis.
  • Targeted Advertising.
• See: Web Traffic, Application Usage Mining.

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References

2000

• (Srivastava et al., 2000) ⇒ Jaideep Srivastava, Robert Cooley, Mukund Deshpande, and Pang-Ning Tan. (2000). “Web Usage Mining: Discovery and Applications of Usage Patterns from Web Data.” In: ACM SIGKDD Explorations Newsletter Journal, 1(2). doi:10.1145/846183.846188
  • QUOTE: Web usage mining is the application of data mining techniques to discover usage patterns from Web data, in order to understand and better serve the needs of Web-based applications. Web usage mining consists of three phases, namely preprocessing, pattern discovery, and pattern analysis. This paper describes each of these phases in detail.

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