Generational Demographic Segment

A Generational Demographic Segment is a demographic segment based on age range.

• • …
• Example(s):
  • GI Generation.
  • Silent Generation.
  • Baby Boom Generation.
  • Generation X.
  • Millennial Generation.
  • Generation Z.
  • …
• Counter-Example(s):
  • a Sex Segment.
  • a Race Segment.
• See: Psychographic Segment.

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References

2016

• http://www.uschamberfoundation.org/reports/millennial-generation-research-review
  • QUOTE: Today’s Generations

                          Born     Age (in 2012)
GI Generation        1901 – 1924   88 – 111
Silent Generation    1925 – 1946   66 – 87
Baby Boom Generation 1946 – 1964   48 – 65
Generation X         1965 – 1979   33 – 47
Millennial Generation 1980 – 1999   13 – 32
Generation Z         2000 –        12 and under

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