Content Guideline
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A Content Guideline is a guideline designed to ensure the creation of published content.
- Context:
- It can (typically) be developed by experienced Content Creators and Editors.
- It can (often) provide standards for the tone, style, and structure of various types of content, including Articles, Blog Posts, White Papers, and Social Media Posts.
- It can help maintain consistency across different forms of content produced by an organization.
- It can ensure that content is accessible and understandable to its intended audience, avoiding unnecessary jargon.
- It can guide the creation of content that complies with relevant standards and regulations.
- It can be used to train new content creators and standardize the content creation process within an organization.
- It can support SEO efforts by incorporating best practices for online content visibility.
- ...
- Example(s):
- A Contract Guideline (for contract documents), ensuring that all necessary clauses are included and clearly defined.
- A Blog Post Guideline (for blog posts), specifying the structure, tone, and SEO practices to follow.
- A White Paper Guideline (for white papers), emphasizing thorough research, proper citation, and authoritative tone.
- A Social Media Guideline (for social media posts), ensuring consistency in brand voice and compliance with platform regulations.
- A Newsletter Guideline (for newsletters), focusing on clarity, relevance, and regular updates.
- A Website Content Guideline (for website content), ensuring user-friendly navigation and accessibility standards.
- ...
- Counter-Example(s):
- Informal Content Creation Practices, which may lack the rigor and consistency required for professional content.
- General Writing Tips, which do not provide specific standards or guidelines tailored to particular types of content.
- See: Legal Content Guideline, SEO Best Practices, Content Strategy, Editorial Standards, Brand Voice Guide