Automated Personalization Task

Context:
- Input: a User Profile Record.
  - optional: a User Context Record, a Personalization OptIn/OptOut Setting.
- measure: interaction measure.
- It can (typically) be instantiated in Automated Personalization Experiences.
- It can (typically) be solved by a Personalization System (built by a personalization solution engineering team that implements personalization task).
- It can (typically) be supported by a Person-Focused Information Task, such as a customer-focused information task).
- It can range from being a Contextual Personalization Task to being a Non-Contextual Personalization Task.
- It can range from being an Coarse Personalization Task to being an Granular Personalization Task.
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Example(s):
- Personalized Recommendations (of recommendations).
- Personalized Search (of search results).
- Personalized Medicine (of medicine prescriptions).
- Personalized Digital Entertainment Interaction Task (that aims to maximize digital entertainment engagement).
- Product Personalization, such as: Personalized Clothes Tailoring, Personalized Movie Recommending, Personalized Song Recommending, Personalized Game Recommending, ...
- Marketing Personalization (such as one-to-one marketing).
- Sales Personalization (of sales tactics).
- Personalized Medicine (of medical treatments, ...).
- …
Counter-Example(s):
See: Customization, Customer Satisfaction, Designed Interaction, Privacy Preserving.

References

https://medium.com/nyc-design/how-to-take-your-ux-to-a-new-level-with-personalization-1579b3ca414c
- QUOTE: Personalization is a way by which a system identifies a user as a specific type of individual and then delivers relevant content and functionality to that user. ...
  Personalization is anticipation. When you personalize your website, app or any product, you anticipate what your users need or want. When you give them something useful, without them having to ask for it, you take them to a new level of user experience. How is this helpful? ...
  Personalization is different from customization. When a user is given a set of features in an interface from which they can choose what they want, it is called customization. Whereas, when data and technology are controlled behind the scenes to tailor an individual experience in real-time, it is called personalization.

(Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/personalization Retrieved:2017-2-13.
- Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems.