Video Game ESRB
A Video Game ESRB is an organization that regulates video games.
- AKA: Entertainment Software Rating Board.
- See: Non-Profit Organization, Self-Regulatory Organization, Video Game Ratings, Video Game Content Rating System.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Entertainment_Software_Rating_Board Retrieved:2017-5-26.
The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings, enforces industry-adopted advertising guidelines, and ensures responsible online privacy principles for computer and video games in the United States, nearly all of Canada, and Mexico. The ESRB was established in 1994 by the Entertainment Software Association (formerly the Interactive Digital Software Association), in response to criticism of controversial video games with excessively violent or sexual content.
The board assigns ratings to games based on their content, using judgment similar to the motion picture rating systems used in many countries, using a combination of six age-based levels intended to aid consumers in determining a game's content and suitability, along with a system of "content descriptors" which detail specific types of content present in a particular game. The ESRB maintains a code of ethics for the advertising and promotion of video games — ensuring that marketing materials for games are targeted to appropriate audiences. In 2011, the ESRB began offering a system to automatically assign ratings for digitally-distributed games and mobile apps, which utilizes a survey answered by the product's publisher as opposed to a manual assessment by ESRB staff. Through the International Age Rating Coalition, this method can generate equivalent ratings for other territories. The ESRB also offers an online privacy certification program for websites and mobile software.
The ESRB ratings system is enforced via the voluntary leverage of the North American video game and retail industries; most stores require customers to present photo identification when purchasing games carrying the ESRB's highest age ratings, and do not stock games which have not been rated. Additionally, major console manufacturers will not license games for their systems unless they carry ESRB ratings, while console manufacturers and most stores will refuse games that the ESRB has rated as being appropriate for adults only. The ESRB ratings system is not enforced under federal laws in any of the countries where it is actively used, although it is enforced under provincial laws in some regions of Canada.
Due to the level of consumer and retail awareness of the ratings system, along with the organization's efforts to ensure that retailers comply with the ratings system and that publishers comply with its marketing code, the ESRB has considered its system to be effective, and was praised by the Federal Trade Commission for being the "strongest" self-regulatory organization in the entertainment sector. Despite its positive reception, the ESRB has still faced criticism from politicians and other watchdog groups for the structure of its operations, particularly in the wake of a 2005 incident that surrounded the organization's handling of "hidden", objectionable content in a game which could be accessed using a user-created modification.
Critics of the ESRB have asserted that the organization has a conflict of interest because of its vested interest in the video game industry, and that the ESRB does not rate certain games, such as the Grand Theft Auto series, harshly enough for their violent or sexual content in order to protect their commercial viability. Contrarily, other critics have argued that, at the same time, the ESRB rates certain games too strongly for their content, and that its influence has stifled the viability of adult-oriented video games due to the board's restrictions on how they are marketed and sold.