User Persona

A User Persona is a person role for a system user.

• AKA: Persona.
• Context:
  • They can (typically) refer to a System End-User.
  • They can have:
    • a User Preference, (e.g. high preference for punk music, low preference for classical music).
    • a User Interest (e.g. “1950s film noir movies”, “Perl hacking”).
  • ...
• Example(s):
  • a Revenue Management Analyst, for a pricing system.
  • a Clinical Study Participant, for a clinical study.
  • ...
• See: Journey Mapping.

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References

2013

• (Tullis & Albert, 2013) ⇒ Thomas Tullis, and William Albert. (2013). “Measuring the User Experience, Second Edition: Collecting, Analyzing, and Presenting Usability Metrics.” Morgan Kaufmann Publishers Inc.. ISBN:0124157815, 9780124157811
  • QUOTE: ... As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. ...

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