Time on Service Platform Measure
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A Time on Service Platform Measure is a consumer service engagement performance measure that averages session durations for one or more service users.
- Context:
- It can (typically) be for some Temporal Scale, such as a minutes or hours.
- It can (typically) be for some Temporal Range, such as a monthly.
- Example(s):
- Counter-Example(s):
- See: LTV Measure, Customer Engagement, Consumer Engagement.
References
2017
- https://www.cnbc.com/2017/01/11/here-are-challenges-snapchat-faces-as-it-gets-closer-to-its-ipo.html
- QUOTE: Snapchat hasn't built a reputation as a place to watch video, like YouTube or Facebook. Longer viewing times lead to more time on platform, which makes advertisers more likely to want to buy ads. But some advertisers are skeptical that Snapchat's users would want to watch content past the two-minute mark.
2017
- http://www.alizila.com/key-takeaways-from-alibabas-2017-investor-day-day-one/
- QUOTE: The longer Chinese consumers use Alibaba platforms, the more they spend. The average customer placed 38 orders in the first year of registering on an Alibaba shopping site; four years later, they placed on average 123 orders.
- QUOTE: The longer Chinese consumers use Alibaba platforms, the more they spend. The average customer placed 38 orders in the first year of registering on an Alibaba shopping site; four years later, they placed on average 123 orders.