Organizational Vision Statement

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An Organizational Vision Statement is a future-looking organizational statement that paints an organization's aspirational ideal.

References

2023

2016

  • https://trailhead.salesforce.com/en/content/learn/modules/manage_the_sfdc_organizational_alignment_v2mom/msfw_oav2m_writing_a_v2mom
    • QUOTE: ... The Vision represents what you want to achieve or accomplish. It focuses on what’s most important to you. Writing a great Vision helps you paint a picture of what you want the future to look like.

      Speaking of the future, let’s go back to the future (or past) for a moment. Back in 1961, President John F. Kennedy shared the bold vision, “that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” We might not give that a second thought today, but imagine what an incredibly inspiring, aspirational, and challenging vision that was at the time.

Fast forward back to the future. Want to order a book about JFK, or perhaps astronaut pajamas? Look no further than Amazon.com, which has the inspiring vision “To build a place where people can come to find and discover anything they might want to buy online.” That vision is pretty much a reality today.

You might recall from the last unit that the very first V2MOM Vision at Salesforce was to “rapidly create a world-class Internet company/site for Sales Force Automation.” Having achieved that, we moved on to the Vision of providing “Global leadership in providing the software as a service model driven by an enthusiastic and wildly successful customer community, and energized by world-class employees.” Each year, we create a new Vision that boldly describes what we are trying to accomplish. And every function, team, manager and employee does the same.

What is your bold Vision for what you want to achieve this year?

When writing your Vision, think about: 

   What do you want to accomplish? (Keep it to 1-3 sentences)
   What impact will it have on your company, employees, customers, and community?
   How can you make it inspiring, fun, and creative (it can and should be a reflection of you!)?

2012

  • https://linkedin.com/pulse/20121029044359-22330283-to-manage-hyper-growth-get-your-launch-trajectory-right
    • QUOTE:

      Vision - The dream; a team's true north. Primary objective is to inspire and create a shared sense of purpose throughout the company.
      Create economic opportunity for every member of the global workforce

      Mission - Overarching objective of the organization; should be measurable, achievable, and ideally inspirational. Should not be used synonymously with a vision statement. A great mission statement is brief, easy to remember, minimizes the use of the word "and" (to prevent a laundry list), shouldn't require follow-up clarifying questions when first presented, and ideally proves to be uniquely identifiable to the company, i.e. wouldn't be confused for another company's mission.
      Connect the world's professionals to make them more productive and successful

      ...

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