IAB Taxonomy
An IAB Taxonomy is a product-oriented taxonomy produced by IAB Inc..
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- Example(s)
Arts & EntertainmentArts & Entertainment > Books & LiteratureArts & Entertainment > Celebrity Fan/GossipArts & Entertainment > Fine Art...SocietySociety > Dating...Technology & ComputingTechnology & Computing > 3-D Graphics...Travel > Theme ParksTravel > Traveling with KidsTravel > United Kingdom
- Counter-Example(s):
- See: IceCat Taxonomy.
References
2013
- http://www.iab.net/QAGInitiative/overview/taxonomy
- QUOTE: Contextual taxonomy was developed in consultation with taxonomy experts from academia, ad measurement companies, and members of the IAB Networks & Exchanges Committee. This taxonomy defines contextual content categories on at least three different tiers.
The first tier is a broad level category defined as a targeting depth of either: category/portal, site section, or page. Tier 2 categories and greater are additional categories nested under Tier 1 categories. Both tier 1 and tier 2 categories are formerly established for the QAG Program so content classification can be consistent across the industry.
- QUOTE: Contextual taxonomy was developed in consultation with taxonomy experts from academia, ad measurement companies, and members of the IAB Networks & Exchanges Committee. This taxonomy defines contextual content categories on at least three different tiers.
2010
- http://taxodiary.com/2010/07/contextweb-simplifies-adherence-to-new-iab-taxonomy-standards/
- July 30, 2010 – … adhere seamlessly to the IAB’s taxonomy guidelines.