Customer Engagement Marketing

An Customer Engagement Marketing is a marketing strategy that involves customer engagement in the process.

• AKA: Experiential Marketing.
• See: Customer Engagement, Customer Experience, Brand, Marketing Strategy, Consumer, Event Marketing, On-Ground Marketing, Live Marketing, Participation Marketing.

---

---

References

2017

• (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/engagement_marketing Retrieved:2017-2-17.
  • Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," "participation marketing," or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

    Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.

---