Customer Data Platform (CDP)

Context:
- It (can) typically provide a Customer-centric Analytics Data Model.
- It can provide a Unified Customer Profile.
- …
Example(s):
Counter-Example(s):
- Product Data Platform.
- Customer Data Management Platform (DMP).
See: Campaign Attribution, Multichannel Campaign, Customer Data, Customer Data Management Platform.

References

https://www.g2.com/categories/customer-data-platform-cdp#grid
- QUOTE: ... Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of your customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual.

https://hgsdigital.com/blogs/customer-data-platforms-vs-data-management-platforms
- QUOTE: ... The marketing and advertising world has many acronyms. CDPs (customer data platforms) and DMPs (data management platforms) are commonly confused terms. Each of them is distinct and both the technologies play complementary roles. One doesn't necessarily replace the other.

https://cmswire.com/digital-marketing/what-is-machine-learnings-impact-on-marketing-personalization/
- QUOTE: ... Gartner also found Customer Data Platforms (CDPs) includes some built-in personalization engine machine learning capabilities through standardized data feeds. And as for the personalization engines themselves, broader input data “has the potential to improve machine learning core to many of these platforms.”

(Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/Customer_data_platform Retrieved:2019-10-15.
- A customer data platform (CDP) is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration." The CDP market is currently a 300 million industry and projected to reach $1 billion by 2019.

(Wikipedia, 2019) ⇒ https://en.wikipedia.org/wiki/Customer_relationship_management#Customer_data_platform Retrieved:2019-10-17.
- A customer data platform (CDP) is a computer system used by marketing departments that assembles data about individual people from various sources into one database, with which other software systems can interact. As of February 2017 there were about twenty companies selling such systems and revenue for them was around US$300 million.