Organizational Vision Statement
An Organizational Vision Statement is a future-looking organizational statement that paints an organization's aspirational ideal.
- Context:
- It can (often) directs an Organization's Strategy.
- It can (often) be associated to an Organizational Mission Statement.
- It can range from being a Overall Organization's Vision Statement to being a Not-for-Profit Organization's Vision Statement.
- It can range from being a Top-Level Organization's Vision Statement to being a Sub-Organization's Vision Statement.
- …
- Example(s):
- Governmental Vision Statements, such as:
- American President Vision Statement (John F. Kennedy, 1961): "
before this decade is out, of landing a man on the moon and returning him safely to the earth.
". - United Nations Vision Statement (United Nations): "
To maintain international peace and security while upholding human rights, sustainable development and dignity for all.
" - ...
- American President Vision Statement (John F. Kennedy, 1961): "
- Corporate Vision Statements, such as:
- LinkedIn Corp. Vision Statement (LinkedIn Corp.): "
Create economic opportunity for every member of the global workforce.
" - Microsoft Corp. Vision Statement (Microsoft Corp.), such as:
- "
A computer on every desk and in every home.
". - "
To empower every person and every organization on the planet to achieve more.
".
- "
- Apple Corp. Vision Statement (Apple Corp.), such as:
- "
We believe that we are on the face of the Earth to make great products, and that’s not changing. We aim to make the best products on Earth and leave the world better than we found it.
".
- "
- Southwest Airlines Vision Statement (Southwest Airlines): "
To become the world's most loved, most flown, and most profitable airline.
". - IKEA Vision Statement (IKEA): "
Our vision is to create a better every-day life for many people.
". - McDonald's Vision Statement (McDonald's): "
To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
" - Google Vision Statement (Google): "
To provide access to the world's information in one click.
". - Amazon.com Vision Statement (Amazon.com): "
To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.
". - Meta Platforms Inc. Vision Statement (Meta Platforms Inc. (Facebook))::
- "
To give people the power to build community and bring the world closer together."
". - "
People use meta platforms to stay connected with friends and family, discover what's happening worldwide, and share and express what's important to them.
".
- "
- Tata Group Vision Statement (Tata Group): "
To be the most respected company in India and globally admired for our values-based leadership.
". - Mondragon Corporation Vision Statement (Mondragon Corporation): "
To create an enduring cooperative business model based on democratic organization and solidarity.
". - LegalTech Company Vision Statement (LegalTech company), such as:
- "
Empowering legal professionals to focus on what matters most – providing exceptional counsel and advocacy – by automating and streamlining routine tasks and processes.
".
- "
- ...
- LinkedIn Corp. Vision Statement (LinkedIn Corp.): "
- Non-Profit Vision Statements, such as:
- Alzheimer's Association Vision Statement (Alzheimer's Association): "
A world without Alzheimer's disease.
" - Amnesty International Vision Statement (Amnesty International): "
A world of hope, tolerance and social justice, where poverty has been overcome and all people live with dignity and security.
" - Save the Children Vision Statement (Save the Children): "
A world where every child attains the right to survival, protection, development, and participation.
" - Doctors Without Borders Vision Statement (Doctors Without Borders): "
To provide emergency medical humanitarian assistance wherever it is needed, while adhering to principles of neutrality and impartiality.
" - ...
- Alzheimer's Association Vision Statement (Alzheimer's Association): "
- Ancient Organizations Vision Statements, such as:
- Egyptian Religious Institutions Vision Statement (Ancient Egypt): "
To uphold ma'at (harmony, balance, order and justice) in all aspects of life and the cosmos.
" - Pythagorean Brotherhood Vision Statement (Ancient Greece): "
To cultivate wisdom, virtue and enlightenment through mathematics, music and philosophy.
" - Imperial Bureaucracy Vision Statement (Ancient China): "
To create an idealized society governed by Confucian principles of ren (benevolence), li (propriety) and filial piety.
". - ...
- Egyptian Religious Institutions Vision Statement (Ancient Egypt): "
- Medieval/Pre-Modern Vision Statements, such as:
- Catholic Church Vision Statement (Catholic Church): "
To be the supreme spiritual authority and protector of Christian doctrine, traditions and values.
" - Islamic Institutions Vision Statement (House of Wisdom): "
To advance human knowledge and understanding through philosophy, science and the preservation of ancient wisdom.
" - Knightly Orders Vision Statement (Knightly Orders): "
To embody the chivalric ideals of courage, honor and religious piety in military and monastic service.
"
- Catholic Church Vision Statement (Catholic Church): "
- ...
- Governmental Vision Statements, such as:
- Counter-Example(s):
- See: Organizational Values, Organizational Culture.
References
2023
- https://amoeboids.com/blog/12-inspiring-company-product-vision-examples/
- NOTES:
- Zoom Vision Statement (Zoom, Inc.): "
Make communications frictionless and secure.
". - LinkedIn Vision Statement (LinkedIn Corp.): "
Create economic opportunity for every member of the global workforce.
". - BBC Vision Statement (BBC): "
To act in the public interest, serving all audiences by providing impartial, high-quality, and distinctive output and services which inform, educate, and entertain.
". - Tesla Vision Statement (Tesla, Inc.): "
Accelerating the World’s Transition to Sustainable Energy.
". - Google Vision Statement (Google LLC): "
Organize the world’s information and make it universally accessible and useful.
". - Amazon Vision Statement (Amazon.com, Inc.): "
To be Earth’s most customer-centric company; to build a place where people can find and discover anything they want to buy online.
". - Apple Vision Statement (Apple Inc.): "
We believe that we are on the face of the Earth to make great products, and that’s not changing. We aim to make the best products on Earth and leave the world better than we found it.
". - Microsoft Vision Statement (Microsoft Corp.): "
To empower every person and every organization on the planet to achieve more.
". - Netflix Vision Statement (Netflix, Inc.): "
We want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films, and mobile games. Our members control what they want to watch, when they want it, in a straightforward subscription.
". - Sony Vision Statement (Sony Corporation): "
Using our unlimited passion for technology, content, and services to deliver groundbreaking new excitement and entertainment, as only Sony can.
". - Uber Vision Statement (Uber Technologies, Inc.): "
We ignite opportunity by setting the world in motion.
". - Meta Vision Statement (Meta Platforms Inc.): "
People use Meta platforms to stay connected with friends and family, discover what’s happening worldwide, and share and express what’s important to them.
".
- Zoom Vision Statement (Zoom, Inc.): "
- NOTES:
2016
- https://trailhead.salesforce.com/en/content/learn/modules/manage_the_sfdc_organizational_alignment_v2mom/msfw_oav2m_writing_a_v2mom
- QUOTE: ... The Vision represents what you want to achieve or accomplish. It focuses on what’s most important to you. Writing a great Vision helps you paint a picture of what you want the future to look like.
Speaking of the future, let’s go back to the future (or past) for a moment. Back in 1961, President John F. Kennedy shared the bold vision, “that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” We might not give that a second thought today, but imagine what an incredibly inspiring, aspirational, and challenging vision that was at the time.
- QUOTE: ... The Vision represents what you want to achieve or accomplish. It focuses on what’s most important to you. Writing a great Vision helps you paint a picture of what you want the future to look like.
Fast forward back to the future. Want to order a book about JFK, or perhaps astronaut pajamas? Look no further than Amazon.com, which has the inspiring vision “To build a place where people can come to find and discover anything they might want to buy online.” That vision is pretty much a reality today.
You might recall from the last unit that the very first V2MOM Vision at Salesforce was to “rapidly create a world-class Internet company/site for Sales Force Automation.” Having achieved that, we moved on to the Vision of providing “Global leadership in providing the software as a service model driven by an enthusiastic and wildly successful customer community, and energized by world-class employees.” Each year, we create a new Vision that boldly describes what we are trying to accomplish. And every function, team, manager and employee does the same.
What is your bold Vision for what you want to achieve this year?
When writing your Vision, think about:
What do you want to accomplish? (Keep it to 1-3 sentences) What impact will it have on your company, employees, customers, and community? How can you make it inspiring, fun, and creative (it can and should be a reflection of you!)?
2012
- https://linkedin.com/pulse/20121029044359-22330283-to-manage-hyper-growth-get-your-launch-trajectory-right
- QUOTE:
Vision - The dream; a team's true north. Primary objective is to inspire and create a shared sense of purpose throughout the company.
Create economic opportunity for every member of the global workforce
Mission - Overarching objective of the organization; should be measurable, achievable, and ideally inspirational. Should not be used synonymously with a vision statement. A great mission statement is brief, easy to remember, minimizes the use of the word "and" (to prevent a laundry list), shouldn't require follow-up clarifying questions when first presented, and ideally proves to be uniquely identifiable to the company, i.e. wouldn't be confused for another company's mission.
Connect the world's professionals to make them more productive and successful
...
- QUOTE: