Business Model Canvas
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A Business Model Canvas is a Business Management Template for developing new or documenting existing business models.
References
2017
- (Wikipedia, 2017) ⇒ https://en.wikipedia.org/wiki/Business_Model_Canvas Retrieved:2017-3-31.
- The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. [1] [2] It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances.[3] It assists firms in aligning their activities by illustrating potential trade-offs. The Business Model Canvas was initially proposed by Alexander Osterwalder [4] based on his earlier work on Business Model Ontology.[5] Since the release of Osterwalder's work in 2008, new canvases for specific niches have appeared.
- ↑ Barquet, Ana Paula B., et al. “Business model elements for product-service system." Functional Thinking for Value Creation. Springer Berlin Heidelberg, 2011. 332-337: They stated that "The Canvas business model was applied and tested in many organizations (eg IBM and Ericsson), being successfully used to easily describe and manipulate business models to create new strategic alternatives."
- ↑ De Reuver, Mark, Harry Bouwman, and Timber Haaker. “Business model roadmapping: A practical approach to come from an existing to a desired business model." International Journal of Innovation Management 17.01 (2013): They describe the business model canvas as the "Most prominent.. popular tool that makes it simple for practitioners to design business models in a creative session."
- ↑ Business Model Generation, A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self published, 2010
- ↑ The Business Model Canvas nonlinearthinking.typepad.com, July 05, 2008. Accessed Feb 25, 2010.
- ↑ Alexander Osterwalder (2004). The Business Model Ontology - A Proposition In A Design Science Approach. PhD thesis University of Lausanne.