Advertising Campaign Management Task

An Advertising Campaign Management Task is an marketing campaign management task to create and manage advertisement campaigns.

• Context:
  • It can range from being a Physical Media Advertising Campaign Management Task to being a Digital-Media Advertising Campaign Management Task (for digital advertising)
  • It can include tasks such as Ad Targeting, Ad Copywriting, Budget Management, and Conversion Tracking.
  • It can incldue Advertising Campaign Analysis Task (e.g. through advertising campaign analytics).
  • It can impact Organizational Revenue and Brand Image.
  • ...
• Example(s):
  • A Social Media Advertising Campaign Management Task, such as for a Facebook ad campaign.
  • A Search Engine Advertising Campaign Management Task, such as a Google AdWords ad campaign.
  • A B2B Advertising Campaign Management Task, such as LinkedIn ad campaign.
  • A Video Advertising Campaign Management Task, such as a YouTube ad campaign.
  • ...
• Counter-Example(s):
  • A Television Advertising Campaign Management Task.
  • A Paper-based Direct Mail Campaign Management Task.
• See: Advertisement, Campaign Management System, Marketing Strategy.

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